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Laughter as a tool

Last week I was revisiting an interview with Tiffany Shlain, filmmaker and founder of the Webby Awards. At one point she talked about bringing up complex, challenging or controversial points in her movies. She spoke of one of her methods for attempting to get things across that don't always go down easy, "In my films, I will try to make people laugh right before I want them to think deeply. Because when people think they know how they feel about something, their body language, everything is tight. And you make them laugh, and immediately their body opens, and I always feel like I can go in deeper with the idea, or into their heart, or their mind, or both at the same time, hopefully."

While laughter is something I already try and make use of regularly in business and life, this reinforces its importance and is something I will continue to refine.


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